Conspicuous Consumption

Conspicuous Consumption

What ever happened to writing letters as a way of communication? Does anyone in this day and age do this anymore? These days, there is always a newer model of technology coming out. When that new model does come out, there is always some sort of competition, whether it’s between other companies, or you and your peers. Adults, teenagers, and now even some children are heavily involved in the newest technology.It’s also not about the newest model of what they already own, but more types of technology that seems to do the same thing, but with slight modifications (aka- ipads, iphones). “He saw that people tended to place enormous value on useless objects and skills, often because they were evidence of one’s capacity of ‘wasteful expenditure’” (Conspicuous Consumption 164).

As a lot of people know, the company Apple is very popular. Kevin Lane Keller, branding expert and professor at Dartmouth’s Tuck School of Busines states, “Apple remains a vital part of people’s everyday lives, and the brand continues to capture consumer’s imaginations (and wallets) in a range of products across different industries” (Badenhausen). I personally think it’s sad that people depend so much on technology. Technology was originally made to stay connected to one another, but sometimes, it disconnects us from what is going on in our lives.

To many people are dependent on different types of technology. I personally don’t think I have ever used an actual dictionary to look a word up because I could look it up on my Iphone. Anyone could retrieve any type of information on their cellular device or other types of technology. I doubt these companies making these new kinds of technology will stop or slow down. These big companies like Apple make a lot of money each year. I wonder what the next new piece of technology will be?

Works Cited

Badenhausen, K. (2013, November 6). Apple dominates list of world’s most valuable brands.

Retrieved from http://www.forbes.com/sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands/.

In-text Citation: (Badenhausen)

“Conspicuous Consumption”. America Now Short Readings from Recent Periodicals.

10th ed. Robert Atwan. Boston: Bedford/St Martin's. 2013. 162-165. Print.