Bros Before Hos: The Guy Code

Bros Before Hos: The Guy Code

           If someone were to ask you to name a famous person in the technology industry, who would come to mind? Marissa Mayer? Sheryl Sandberg? Ginni Rometty? My guess is that those names most likely would not be your first answer. It was probably someone along the lines of Steve Jobs, founder of Apple, Mark Zuckerberg, creator of Facebook, or Bill Gates, founder of Microsoft. “In our society, boys and men are expected to learn about machines, tools and how things work. In addition, they absorb, ideally, a "technological world view" that grew up along with industrial society. Such a world view emphasizes objectiv­ity, rationality, control over nature and distance from human emotions. Con­versely, girls and women are not expected to know much about technical matters. Instead, they are to be good at interper­sonal relationships and to focus on people and emotion”(Brenston). In our technology-based world today, most of the more well-known people are men. This is largely based on this ideal that men are supposed to be well-versed in the technology language, while women are not.

           However, women are gaining more experience nowadays and in turn are gaining higher positions and recognition in the field of technology. “While it's unclear exactly why we're seeing this shift, a possible factor is the new wave of female tech stars — Yahoo CEO and ex-Googler Marissa Mayer, Facebook COO Sheryl Sandberg, and IBM CEO Ginni Rometty, to name a few” (Griswold). As a female living in this technology-based world, I personally feel that this is a refreshing change of pace. The advancement of equality for women has greatly improved, yet it is still a struggle that many deal with on a daily basis. As more and more women enter this technology field, I believe that this separation of traditional male and female roles will continue to disappear.

Works Cited

Brenston, Margaret. “ Worlds apart: Women, men and technology.” Center for Media Literacy. Center for Media Literacy. n.d. Web. 19 Feb. 2014.

Griswold, Alison. “Tech is hiring more women than men for the first time in 10 years.” Business Insider. Business Insider, Inc. 20 Nov. 2013. Web. 19 Feb. 2014.

Conspicuous Consumption

Conspicuous Consumption

What ever happened to writing letters as a way of communication? Does anyone in this day and age do this anymore? These days, there is always a newer model of technology coming out. When that new model does come out, there is always some sort of competition, whether it’s between other companies, or you and your peers. Adults, teenagers, and now even some children are heavily involved in the newest technology.It’s also not about the newest model of what they already own, but more types of technology that seems to do the same thing, but with slight modifications (aka- ipads, iphones). “He saw that people tended to place enormous value on useless objects and skills, often because they were evidence of one’s capacity of ‘wasteful expenditure’” (Conspicuous Consumption 164).

As a lot of people know, the company Apple is very popular. Kevin Lane Keller, branding expert and professor at Dartmouth’s Tuck School of Busines states, “Apple remains a vital part of people’s everyday lives, and the brand continues to capture consumer’s imaginations (and wallets) in a range of products across different industries” (Badenhausen). I personally think it’s sad that people depend so much on technology. Technology was originally made to stay connected to one another, but sometimes, it disconnects us from what is going on in our lives.

To many people are dependent on different types of technology. I personally don’t think I have ever used an actual dictionary to look a word up because I could look it up on my Iphone. Anyone could retrieve any type of information on their cellular device or other types of technology. I doubt these companies making these new kinds of technology will stop or slow down. These big companies like Apple make a lot of money each year. I wonder what the next new piece of technology will be?

Works Cited

Badenhausen, K. (2013, November 6). Apple dominates list of world’s most valuable brands.

Retrieved from http://www.forbes.com/sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands/.

In-text Citation: (Badenhausen)

“Conspicuous Consumption”. America Now Short Readings from Recent Periodicals.

10th ed. Robert Atwan. Boston: Bedford/St Martin's. 2013. 162-165. Print.